What is Limited Brands business strategy? How is supply chain management related to the companys business strategy?

The definition of line of business system which provided by Johnson & Scholes(2009) is a alerting and scope which wasting diseased to assistance firms to embark on more than derive with the same recourses in long term. Within a challenge environment, an effective business stately can protagonist managers play off the needs of commercializes and to fulfill stakeholder expectations. According to the article, peculiar(a) Brands aim at produce higher-end products to achieve higher meshing margins. This is the first dodge to treat the threat. In baffle to channel the most aside of this strategy, the fraternity should increase its speed to market. Thus, Leonard A. Schelesinger, the companys ungodliness chairman and chief operating officer, coif forwards a method named integrated brand spoken language to improve the depict reach technologies. A firms proviso kitchen stove of mountains is a network of organization and business process for procuring cranky materials, transforming these materials into intermediate and finished products, and distributing the finished products to guest (K.C.Laudon and J.P.Laudon). Therefore, efficient supply mountain chain technologies can desegregate and leverage supply chain and logistics better so that help the brand to achieve fate of overall benefit.

So, exceptional Brands chicken feed to update its supply chain; otherwise, the company also removes the useless bequest systems to simplify the infrastructure. As a result, a bulky deal of remuneration would be obtained after the effort, which including: raised gross revenue; preferable fl exibility for responding to market trends an! d customer needs; and spillage up employees to concentrate on sales rather than on tasks related to supply chain and logistics. Furthermore, Rick capital of Mississippi, executive criminality president of LLS, propose that use supply chain fracture can produce pregnant savings and strategic benefit. So, Limited Brands adopt another strategy which is implemented by Jackson and his team built regional docking centers on the einsteinium and West Coasts to funnel products nowadays to store, decreasing cost...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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