Motivational Factors of Themed Park: an Edge to Guest’s Satisfaction and Loyalty Essay

access When we hear the words infrastructured lay, the first affair that comes to our mind is enjoyment. The etymond third estateing lot is for great deal who love adventures those who crave for romp and excitement and also for people who command to unwind from their work. It can be avenue to relax and a countersink where our social skills be enhanced. The fun, laughter, experience and enjoyment wholeness would get from this rove can replenish ones drive for work and analyze. It leave give people a positive feeling that results to positive expectation towards life, work and family.In order to get good and healthy disposition, having fun is essential not only to the body but also to the soul. On top of all these, the pencil eraserty of the lymph nodes is the top priority. The guests will enjoy more if they know that the rides that they will be riding are safe. Securing the safety of the guests is one of the many ways to firebrand a good impression and to make them feel important that they are being taking cared of. When the guests enjoy their endure in the makeup park, and they feel seemed, and they feel that its worth their money, this is an meter reading of client satisfaction.Customers satisfaction can only be attained with quality services and unforgettable experiences. When there is met, customers will change magnitude and they will become devoted. In this memorise, the researchers would the likes of to know what are the strategies or gimmicks used by theme parks to attract customers. The researchers would also like to survey the safety procedures practiced in making the rides safe and secure. earth of the study People at the Brgy. Sto Cristo, San Isidro, Nueva Ecija is delighted to have the newest themed park in the province.Carron Dream Park is the biggest themed park in the North of Luzon. The themed park receptive it doors to the public just recently, November 2012, yet has been already getting its own loyal customers. The name itself is derived from the owners children, Carylle who is the Vice President for design and Ronil from the pay Department. Carron was a realization of Mr. Ramon Santos dream. From being a former janitor, Mr. Santos climbed the ladder of conquest and he currently owns the only manufacturing play along who is making several(predicate) cheer rides in the Philippines.Carron Dreampark is a showcase of different rides made by Westech. Westech is the manufacturing company owned by Mr. Santos, it is the makers of some of the popular rides seen in the Philippines, to name a few of their satisfied clients are the popular MOA Eye, SM Malls, Robinsons Malls, Worlds of Fun and Timezone. Westech created their own welding school to train welders from Nueva Ecija. Initially having 17 rides and 4 attractions on their first phase, it is expected to pick up more customers in the accession of rides and attractions this year.Currently, a lot of neighboring provinces have already discovered the theme park, Including Tarlac, Bulacan, Nueva Vizcaya and of course the people of Nueva Ecija who are their primary print customers. Next on their list are the 10 million people of their secondary target market which is Metro Manila. Making the subvertors happy is their primary objective. One thing that guides them and tells them that their marketing strategy has been very effective is that first, they have encouraged the customers to visit their place, second is when they see the satisfaction and enjoyment of the customers.Part of their brand colossal paper is the safety and security of the customers. Carron Dreampark wants to tell the public that the place is safe and secure. The rides have pass the standards of South korea, as well as separate countries. Carron Dreampark is also guided by the International Standards of Imagining Another Future For Asia. The two-hectares theme park is still on its expansion, so expect to find more and exciting rides next year. Statement of the Problem The researchers would like to know the motivational factors of etymond Park as an edge to guest satisfaction.Specifically, it seeks to answer the following questions 1. What is the demographic profile of the respondents in terms of 1. 1 Age 1. 2 sexual urge 1. 3 Civil Status 1. 4 Educational Background 1. 5 Occupation 1. 6 Monthly Income 2. What are the Motivational Factors of Themed Parks that are enjoyed by the guests according to 2. 1 Promotional Materials 2. 2 Pricing 2. 3 Staff social welfare 2. 4 Participatives in exhibits 2. 5 T. V Exposures 2. 6 Radio Announcement 3. How do these Motivational Factors influence the guests? 4. Based from the findings of the study what recommendations can be made?Hypothesis The motivational factors of Themed Park has no impact on the satisfaction and loyalty of guest. Theoretical Framework This study is adopted based on Maslows Heirarchy of needs, which states It is a theory in psychology proposed by Abraham Maslow in his 1943 p aper A Theory of gentlemans gentleman Motivation. Maslow subsequently extended the idea to include his observations of humans congenital curiosity. His theories parallel many other theories of human developmental psychology, some of which instruction on describing the stages of growth in humans.Maslow used the terms physiological, safety, belongingness, esteem, self-actualization, and push and pouffe model needs to describe the pattern that human motivations generally track down through. (Principles of Tourims 1 by Buen Santos and Ronald g. Manzano) In relation to the study, it can also let out the personalities of the guest and now they can be satisfied and will lastly become loyal customers. This study can help the management of the themed park in making a promos, constructing amenities, and creating services that will cater to the different personalities and needs of the guests.(http//ph. images. search. yahoo. com/images/view) Conceptual Framework INPUT PROCESS OUTPUT pr ofile of the respondent age gender civil status educational priming coat occupation monthly income Assesment of the motivational factors of themed park as an edge to guest satisfaction and loyalty Promotional materialPricingStaff Service Participatives in exhibitsT. V ExposuresRadio Announcement Awareness of guest of the theme park. curiosity of guest results to visiting the park. increased profit for the theme park management This research paradigm will be patterned on the input process output modeling wherein the motivational factors of theme park will be revealed. Importance of the Study The following will benefit from the results of the study Theme Park Visitors. Based on the results of the study, the management will have a data that will serve as a root to improve their theme park to increase the level of customer satisfaction and will result to more loyal customers. Other Theme Park Establishments.They may use the results gathered as a basis for improvement of the ir theme park. Researchers. The relevant data gathered would help the researchers to break dance understand the Hospitality Management in terms of managing a line of business and handling difficulties in a business. Students of College of International Hospitality Management. This will pass on them with knowledge on how marketing strategies work on the Hospitality Industry. field and Delimitation The study will concentrate on the motivational factors of themed park. The respondents of the study will be the guests who visited the Carron Dream Park.The study will be conducted at Carron Dream Park at Brgy. Santo Cristo, San Isidro, Nueva Ecija on the second semester of the Academic course of study 2013-2014. Definition of terms The following terms are operationally delineate for clearer understanding. Amusement park. This is a place wherein people go for enjoyment and relaxation. Amenities. usable in the themed park for customers consumption. Customers. These are the people who visits themed parks. Entrance Fee. This refers to the monetary identical to which the guest can enter the premises.Perception. This is how the guests interpret the place, the sceneries and amenities present. Price. This refers to the changes of the different amenities. Promotion. This refers to the build image of theme park. Rides. This refers to Carron Dream Liner (roller coaster) , Carron Dream Wheel, Voyager, Gear gearstick Bump n Splash Safety. This refers to the situation wherein there is what you call a hazard free zone. Services. These are the things that the guest can avail in a theme park. VIP Pass. This refers to Ride All You Can at theme park.