Avons Marketing Strategy Essay -- essays research papers

Avons mission literary argument is to be the union that best understands and satisfies the product service and self-fulfillment ineluctably of women globally. They state on their web land site that their dedication to supporting women touches non only spectator-but health, fitness, self-empowerment and financial independence. This is a good mission statement for a company selling beauty products to women all over the world. Avon started selling beauty products door to door in 1886. For generations women have been purchasing Avon products from small catalogues through and through a representative calling on consumers in their homes. During the days when closely women were at home rather than building their own careers this method of rate selling was appropriate. In 1979 Avon purchased Tiffany & Co Jewelers as well as a chemical maker and health-product company. By the division 1988 Avon was removing themselves from the health care industry. Their debt had reached $1.2 jilli on and stock prices had bottomed out. During 1989 Avon was the send of two take over attempts. The company was successful in warding off both bids. Avon launched their new web site in 1997. This was a turning point for the company as they were fling products directly to the customers thus cutting out the need for the representatives that they had spent decades relying on. Avon estimated that they had 500,000 sales representatives in the United States alone. The sales results from this Internet site have non produced the gain the company had hoped for. In 1998 Avon set up mall kiosks around the United States. This was their commencement ceremony attempt at operating retail stores. This was a major(ip) departure in the way the company has done wrinkle in the past. The intention of the kiosks was to aim sales at younger consumers non already aware of the Avon brand. To help the relationships between Avon and its sales representatives these kiosks are straight franchised to the representatives. Andrea Jung was named CEO of Avon in 1999. During the year 2000 Avon relaunched its web site emphasizing the handiness of Avon representatives on line to help potential customers with their needs. At the same period Avon created a new product line to be carried by major retailers and sold only in stores. Avons sales have increase but at a rate of only 5% per year during the past ten years ... ... telephone number that focus is realise and this is not a way to gather information for other purposes. Avon testament want to make customers aware that they now have the opportunity to crop in the convenience of their own home, and one of the most inexpensive forms of advertizing go out surely be word-of-mouth. This will certainly be employ if sales reps are confident that they will receive the amount of commissions they deserve. As a result, Avon will also want to implement a first time user profile that will allow customers who are registering for online purchase s to indicate who has referred them to their sites, and provide an incentive such as commission if this person is a sales representative.Avon will be able to measurement its success by monitoring its sales and profit growth. The company will also want to evaluate the market share it owns in the online logical argument in comparison to competitors. Should this online business fail to be profitable in the long run, the company may want to reevaluate its current target market and determine if the most users of their products do have access to computers and regain comfortable using this new method of shopping