The Value and Necessity of Public Relations Essay -- Human Resources

Public dealing are the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. Things we lettered from Public relations are provides a better understanding of the company, promotes denounce image, and it is helps the company keep a good reputation. Public relations provides a better understanding of the company because it provides insight on what the company is up to and how things are running. Customers can always find out if the company is think to launch a sunrise(prenominal) product or thinking of innovations on already made products. Additionally, customers can find out about events revolving virtually a certain product. in that respectfore, the customer can attend the events that are reinforcement a charity or a product. Likewise, Public Relations promotes stake image by holding events and plastering the brand all over. There are certain events that are supported by on e event of candy. Hershey naval divisionners with activities and events that in return promote the product throughout the event. Lastly, Public Relations helps the company keep a good reputation. Hershey provides opportunities where customers can come and induce the product before purchasing it. For example, Public Relation has held events in polar states to promote several(predicate) brands. A big campaign that happened last summertime was surrounded by Smores. It was called Say Smores and it was intended to move on families to create Smore summertime memories. The campaigns consisted of contestants taking pictures of their favorite Smores moments and posting them to Facebook. There would be three monthly winners and each would bear awards varying from roasting skewers set, picnic blanket and... ...re aware not solitary(prenominal) in the U.S. but in major countries. The confections industry can be taken to a whole new level because of spreading to different countries co mpanies are than reaching other cultures. There is a whole new world outside of what we are used to. A product that nought has thought of now could possibly become a top interchange product in the future because of the influence given from another part of the world. Works Citedhttp//www.pwrnewmedia.com/2011/hershey/smores/index.htmlhttp//www.prnewswire.com/news-releases/reeses-sweetens-ncaa-march-madness-with-perfect-pick-promotion-and-annual-college-all-star-game-142095723.htmlhttp//www.alexgpr.com/2011/08/hersheys-pr/(http//www.thehersheycompany.com/social-responsibility/csr-report.aspx(http//www.hersheystrackandfield.com/about.aspx)(http//www.wisegeek.com/what-is-public-relations.htm)