Int Marketing

Synopsis Through step forward the article we know that Pegasus Airlines is one of the stovepipe air passages in Turkey. The secret behind the victor of the airlines was continuity of developing to gibe passenger expectations and priorities. For example, Pegasus has put in place a yield steering dodging for slate pricing, using the strategy of Southwest Airlines of North the States as an example. Pegasus has alike developed a credit/loyalty rally which offers guests a range of benefits including insurance rate reductions and to a fault developed a specific customer triumph guarantee insurance policy to the customers.Pegasus also offers customer inspection and repair experience at the airport such as providing sole(prenominal) allotments for the counterbalance 72 hours of parking with a valet parking option. As a result, Pegasus innovative customer utility won the company an demonstrate for Best Airline melody Price in 2006. The trade strategy applied by Pegasus Air lines has succeeded Pegasus as one of the most searched airline in Turkey on Google. Pegasus employees also work as a police squad to endure a democratic environment in which everyone shargons their ideas sinlessly.Continuous training also ensured regular career progression and high levels of motivation through a solid per melodyance system and regular personal feedback. Pegasus strong term of mouth has also been important in the airlines success and is reflected in the words of customers on a special Web berth titled Pegasus Listens to You. This encourage customers to generate ideas for service improvement, to line generic questions and topics relating to the airlines management and services, and also to encourage customers to report problems they realise encountered.As a conclusion, efficient management techniques and great merchandising skills has ensured Pegasus as one of the triple-crown airlines in Turkey. 1. Give examples of needs, wants and demands that Pegasus cust omers demonstrate, differentiating these three concepts. What are the implications of each for Pegasus practices? Needs In conjunction with the needs of stack to take airplane, Turkish Airlines had been established in order to let passengers travel from one place to an separate. Wants Wants are the form human needs take as they are shaped by culture and individual personality.Customers will prefer to choose Pegasus instead of Onur Air, fly sheet Air, Sun Express, and Atlasjet because Pegasus delivering low prices with a high-quality service experience to them. Demands Demands is mean by humans wants that are backed by buying power. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction. For example, Pegasus provided customer service at the airport such as exclusive allotments for the first 72 hours of parking with a valet parking option.The implications of each for Pegasus practices are provide convenient for the custom ers because they are able to do online booking through the internet. The passengers are also able to find hotel easily through customer service and they go off get both(prenominal) discount as well. Other than that, these practices can also bring profits and income to the company. These practices are able to attract to a greater extent(prenominal) customers to select Pegasus Airlines. 2. Describe in detail all the facets of Pegasus product. What is being transfer in a Pegasus transaction? )An in-plane- publicise is avalaible for customer, with a mix of offers amd features on certains destination. Althouoght the bulletin is free for customers, but this generates incomes via advertisement. ii)Pegasus has a Facebook foliate complete with a back up entitling customer to win free tckets. Pegasus too have a chitter page that offers special compettion. A special campaign associated with Vodafone, called the Mobile call off Fly whereby customer collect sms-es to gain discounts, emul ating the traditional strategy of other airlines, ie, Shops and miles.This is to create a sustainable relationship with its customer spot leverage the possibilities of social networks and other digital technologies. iii) A special vane site tittled Pegasus Listens To You, where it encourage customers to generate ideas for services, improvement, debate generic questions and topics, relating to the airlines management and services, also to encourage customers to report problems they have encoutered. This helps Pegasus to consistantly obtain feedback and respect profitable relationship. 3. Which of the five marketing management concepts beat out applies to Pegasus?Among the five marketing management concepts, we came out with a conclusion that the Marketing Concept best applies to Pegasus. The Marketing Concept is defined as the philosophy that holds the achieving organizational goals depends on knowing the needs and wants of target marketing and delivering the desired satisfaction s better than competitors do. base on the article, Pegasus Airlines had satisfied the needs of customers by providing airplanes that bring passengers from place to another. Pegasus had also satisfied the wants of target marketing by offer affordable trajectory tickets, so that everyone will be able to take a flight.Under the marketing concept, the Pegasus Airlines integrates all the marketing activities that affect customers. In turn, it yields profits by creating abiding relationships with the right customers based on customer value and satisfaction. For example, the Pegasus had carried out ticket pricing strategy and the system was complemented by an electronic ticket policy whereby passengers receive their information via SMS and e-mail. This had provided convenient to the passengers because it had save a lot of their period and they can book air ticket at home by using the Internet.Besides that, Pegasus had also developed a specific customer satisfaction guarantee policy tha t provides customers. For example, in the case of a delay great than 3 hours, a refund of the ticket will be granted out, and if delay greater than 5 hours, a refund and a free ticket will be given out. Pegasus also offers a customer service experience at the airport by providing exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel partners where customers can get some discount. . What value does Pegasus create for its customers? Pegasus create customer perceived value by keeping up with its customers even when they are not flying. Pegasus had created a Facebook page complete with a game entitling customers to win free tickets. The company also has a Twitter account which offers customers special competitions. Other than that, Pegasus had also carried out a special campaign in association with Vodafone called mobile mobilise fly, whereby consumers accumulated for each SMS an award of 5 percen t toward a Pegasus ticket discount.Besides that, Pegasus had also created a website called Pegasus Listens to You. This is to encourage customers to generate ideas for service improvement, to debate generic questions and topics relating to the airlines management and services, and to encourage customers to report problems they have encountered. In short, Pegasus hopes to create a sustainable relationship with its customers while leveraging the possibilities of social networks and other digital technologies. In general, the customers are getting more benefits than the costs that they have to pay to get the service given by pegasus.